Six website concepts / A closer investigation

Website ideas.
See what each
could do.

Explore six made-up business websites. See who each site is for, what it could help customers do and how we would test it.

These are website studies for imagined businesses. The supplied artwork, proposed methods and editable calculations explain an approach; they are not commissioned client results. Example numbers are assumptions you can change, not forecasts.

Choose a concept

SIX DIFFERENT BUSINESSES.
SIX DIFFERENT QUESTIONS.

01 / The visible partA page
with purpose.Words, pictures and a useful next step.

02 / The human partA person
with a question.Understand the decision before drawing the screen.

03 / The working partA task
we can test.Connect the website to a process and a way to learn.

The research room is open

Pick a picture.
Explore the decisions.

Each study has its own visual map, research plan, content outline, proposed tools and interactive model. Follow the short explanation or settle in for the detail.

Alder & Form website study: an oak chair with sage upholstery, elegant furniture typography and material details. — Independent furnitureWebsite study
Alder & Form
Quiet product detail, natural materials and a clear collection route.
Open the full study

See the thinking

Buyer question: Will this chair suit the room and the way I sit?
Design decision: Place the material, scale and use beside the product imagery.
A task to check: Find the dimensions and material, then explain whether it suits a stated room.

Northfield Works website study: navy and yellow engineering design featuring detailed industrial pumping equipment and a clear route to discuss a site problem. — Field engineeringWebsite study
Northfield Works
Confident technical clarity with a clear route to discuss a site problem.
Open the full study

See the thinking

Buyer question: Can this engineering team help with our particular site problem?
Design decision: Put supported work, the site brief and the enquiry route in a visible sequence.
A task to check: Find a relevant service and explain what details the first request needs.

Morrow House website study: a coastal house and beach, editorial room photography and clear routes to plan a stay. — Coastal accommodationWebsite study
Morrow House
A calm, image-led stay concept that helps visitors explore the house and rooms.
Open the full study

See the thinking

Buyer question: Is this the right sort of stay for our visit?
Design decision: Let the setting establish the character, with rooms and visiting information easy to reach.
A task to check: Identify a suitable room and locate the practical details needed before booking.

Fern & Frame website study: a timber garden studio with a deep green introduction, options for work, making or relaxation and a garden planning diagram. — Garden studiosWebsite study
Fern & Frame
An approachable route from a buyer’s daily need to the right garden room.
Open the full study

See the thinking

Buyer question: Would a garden room work for the way I want to use it?
Design decision: Start with the intended use, then lead towards the space and project requirements.
A task to check: Choose a use and find the information needed for an initial project discussion.

Signal Workshop website study: bold black typography, lavender and yellow geometric forms and three practical team training routes. — Specialist trainingWebsite study
Signal Workshop
Bold, friendly course discovery built around useful learning outcomes.
Open the full study

See the thinking

Buyer question: Which course fits the skill our team needs?
Design decision: Group courses by learning need and make the next discussion specific to the team.
A task to check: Find a relevant subject and describe what the team would need to confirm.

The Common Room website study: orange poster typography and geometric artwork, with routes to events, room hire, makers’ markets and music. — Community venueWebsite study
The Common Room
A welcoming poster-like design with obvious routes to events and room hire.
Open the full study

See the thinking

Buyer question: Can I visit an event or hire a suitable space?
Design decision: Separate the event and hire routes while keeping the venue identity welcoming.
A task to check: Follow the appropriate route for an event visitor and then for a room organiser.

Bring the question that matters to your business

Show Darren
what caught your eye.

Start with a useful detail. Then explore what your own buyers and team would need.

Discuss your website idea

Website ideas.See what eachcould do.

Pick a picture.Explore the decisions.

Alder & Form

Northfield Works

Morrow House

Fern & Frame

Signal Workshop

The Common Room

Your business startswith a different brief.

Show Darrenwhat caught your eye.

Website ideas.
See what each
could do.

Pick a picture.
Explore the decisions.

Your business starts
with a different brief.

Show Darren
what caught your eye.