Page & Process

Discover / Websites, dissected

A beautiful website can still lose the right buyer.

The buyer’s question goes unanswered. The proof is missing. The next step feels wrong. A polished design can hide the real problem.

Open a website below and go beneath the screen: who it needs to convince, which words matter, how original content takes shape and how the result could be tested.

Enter the website research lab
WEBSITES, DISSECTED

65visual studies.
Every decision under the lens.

BuyerWordsPageTest
  • Published evidenceExternal research that informs the method.
  • Proposed investigationCase-specific questions, choices and checks.
  • Illustrative workingTransparent formulas with fictional numbers.

Concept studies. No client results or completed research are claimed.

The MarketAccord delivery model

An ambitious method. A more accessible route.

The research and original thinking shown here can become the starting point for your own project.

90%
of each project’s working hours volunteered by collaborating teams
90% · Volunteered time
Expertise and working time shared across several teams.
10% · Other project hours
The remaining working time is agreed in the project scope.

How this helps your project

The approach shown here brings several teams together through MarketAccord. They collectively volunteer 90% of commissioned project working hours, helping make deeply researched, custom work accessible to different professions and businesses.

Several disciplines contribute to one carefully researched result. Our aim is to bring that level of custom work within reach for a fraction of a comparable UK agency cost; your own research, scope and quotation are agreed with you.

Ask how this could work for your business

90% refers to project working hours. Your quotation sets the paid work, third-party services, hosting and ongoing support. The hours contribution does not determine a fixed price discount.

A scientific approach begins with a testable question.

Websites, dissected.
From buyer to evidence.

Find the buyerInvestigate the decisionCreate the answerObserve the task

Each study opens into a complete scrollable dossier. Examine proposed participant profiles, candidate keywords, the SEO and AEO plan, a fact-to-copy trail, annotated page anatomy, possible software and a measurement specification. Follow the source links to understand the reasoning and its limits.

Why this approachLearning about users and their needs (source, new tab)Using moderated usability testing (source, new tab)

65 website studies / Open the reasoning

Different buyers.
Different investigations.

Concept studies · proposed research and illustrative measures. These are not verified commissioned projects. Names, numbers and testimonials inside artwork are sample content. Profiles, search plans, software and test methods show what could be investigated; no completed research or results are claimed.

65 website studies

Website study

Read as a page