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THE CREATIVE PLAYGROUND
Small paws. Huge possibilities.
Created for an insurance company whose team had a much-loved dog, this project turned their familiar companion into a memorable game for prospects. Meet Poppy in Brightpaw’s ClaimRunner: steer a rendered 3D character through five incident worlds, then try drawing a Paper Trail of your own.
Follow Poppy through five worlds, fetch the facts and find your way to the finish. Your scores belong to this website’s own game board.
AN ORIGINAL PAGE & PROCESS PLAYTHING
Draw the difference.
A page is a place. A process is a journey. Give this little envelope a hand-drawn route from a buyer’s question to useful proof and a next step.
&PAPER TRAILYOUR LINE. YOUR LITTLE ADVENTURE.✳
A question. Some proof. A next step.
What would make this visit worth my time?
Draw from “Start here” through the question, proof and action. Keep clear of the two paper obstacles, then send the envelope along your line.
Ideas with somewhere to go.
THE SITE VISIT↝
THE DETOUR↺
THE DISTRACTION✳
A question ?Some proof ✳A next step Start hereTHAT’S A WAY FORWARD
Your line is waiting to happen.
Use stepping stones ↝
Prefer a few deliberate bends? Add these stepping stones in order, or tap a destination on the board to add it to your route.
Keyboard: focus the drawing board, use the arrow keys to guide the pen, and press Enter to add a bend. The scene, destination and stepping-stone buttons work with the keyboard too.
One small line. A useful way of thinking.
This original puzzle is a place to experiment. Real projects start with buyer research, then test the journey with the people who will use it.What could your next chapter do?
A team dog. A brand you can play with.
The purpose was simple: give prospective customers something memorable to do with the brand. We brought the team’s dog into a playable 3D adventure, giving prospects an enjoyable way to get to know the business.
It starts with something personal to the company and turns it into an experience people can take part in, replay and share. That is the possibility of creative software built around your business and your audience.
A real team dog. A considered B2B purchase. An unexpectedly human way to bring them together.
START WITH SOMETHING REAL
The office companion became the adventure.
The insurance company’s team had a much-loved dog. That familiar character became the starting point for a game that prospects could recognise, enjoy and remember. Here, that companion is Poppy.
A personal detail gave the brand a warmer introduction. Visitors could meet a little of the people behind the business before deciding whether to start a serious conversation.
A character from their world. An experience made for their audience.
UNDERSTAND THE DECISION
A business buyer may need more time.
Some B2B insurance visitors research the people, expertise and service behind a provider before choosing whom to approach. An instant-quote route can serve one need; a considered purchase can need reassurance, useful detail and a reason to remember the team.
The game added an optional moment of participation alongside the serious information. The aim was meaningful time with the brand: curiosity, familiarity, then a more confident next step.
The dog became a rendered 3D character inside a browser-based adventure. Five illustrated insurance worlds gave the experience its setting; movement, challenges and a finish gave people something to take part in.
Keyboard and touch controls, plus pause and untimed play.
Replayable rounds and an optional score board.
Checks of controls, scoring and record handling behind the scenes.
Original artwork, game mechanics and practical testing worked together. The memorable part had to be enjoyable to use, as well as good to look at.
MAKE THE EXPERIENCE WORTH REMEMBERING
Beyond a visit. Towards a connection.
Raving Fans, by Ken Blanchard and Sheldon Bowles, connects a clear service vision with understanding what customers want and delivering consistently. Our application here: understand the buyer, create a personal experience, and make the useful next step easy.
The game brought a small surprise into a serious category. The wider purpose was trust and recognition: an experience someone could return to, talk about and associate with the team.
Play can make an idea memorable. This game is one example of interactive development; your project starts with the useful experience you want people to have.
