A useful invitation.
Define the audience, buying situation and one clear reason to visit. Original copy and print design work from the same approved information.
INK. PIXELS. ONE GOOD INVITATION.
Make the
invitation irresistible.
Attention has somewhere to go. Give the campaign, printed invitation and landing page a shared promise, then make the response easy to understand and useful to receive. Start with the person you want to reach and the action that would move the relationship forward.
PAGE PROCESS
Make every invitation work together.
Three creative strands weave a single connected invitation.
THE INVITATIONWhat should
A CLEAR REASON TO EXPLORE
What should
your next
website do?
A CLEAR REASON TO EXPLORETry the next step.
Before the next call.
A service selector, a relevant explanation and a structured enquiry.
Try the destinationPREPARE THE WHOLE JOURNEY
The click should
keep its promise.
A relevant landing page.
Continue the invitation’s promise. Give enough context, evidence and an appropriate action; avoid sending every audience to a generic homepage.
A connected response.
Plan who handles enquiries, what the team needs and how the information reaches the next stage. Agree useful measures before adding analytics.
A clear campaign scope.
Creative, print, landing pages and appropriate integrations can be scoped together. Paid media, mailing data, ad spend and ongoing campaign management require their own agreement.
FIRST COME, FIRST SERVED / EVERYONE WELCOME