A BETTER EXPERIENCE FOR MORE PEOPLE
More people.
More possibility.
The journey should work for someone navigating by keyboard, reading at high zoom or choosing less motion. We plan accessible content and interactions alongside the visual design, then review the tasks visitors most need to complete. Start with the barrier between a person and the action they came for.
A connected experience for more people.
Different routes join the same useful page, with room for different people.
EXPRESSION WITH A CHOICE
The same meaning.
A quieter
presentation.
Motion can help explain a connection. It can also make an experience uncomfortable or distracting. This site offers a motion control, respects the browser’s reduced-motion preference and keeps conventional navigation available.
You can explore the content without playing Poppy’s game or watching a film. The practical information should remain available whichever route you take.
A WEBSITE HAS MANY VISITORS
Using a keyboard?
Visible focus and a meaningful order help people reach the next action.
Using a screen reader?
Structure, labels and useful descriptions carry information beyond its appearance.
Using an ordinary phone?
Readable content, proportionate downloads and usable controls matter as much as the desktop scene.
BUILT INTO THE PROCESS
Access is a
design decision.
The requirements and review scope are agreed for the actual service and its audience.
Start with the people and tasks.
Identify important journeys, content formats and known access needs. Involve users where commissioned, and plan alternative ways to complete essential tasks.
Design the detail.
Semantic structure, contrast, text size, focus, form feedback, touch targets and motion choices are considered alongside layout and visual identity.
Review the working version.
Combine appropriate automated checks with manual keyboard and screen-reader review. Video captions or transcripts and document accessibility are included where relevant and agreed.
Record and improve.
Keep a record of findings, fixes and known limitations. Agree who will maintain accessibility when new content, components or third-party tools are introduced.
WCAG 2.2 AA can be agreed as a review target. A target or a set of checks does not, by itself, certify full compliance. Legal obligations and any formal audit need their own defined scope.
A BARRIER CAN BE SMALL. ITS EFFECT CAN BE BIG.
Find the barrier.
Open another route.
Choose a task people must complete and the access methods they use. We can review the content, focus, controls and alternatives together.